The Flight

The Flight is the new name of the Student Alumni Association at the University of Oregon. Allen Hall Advertising created this new persona for the group with the use of the rubber duck dubbed "Fred Flight," as their mascot. During each week of spring term 2007, aha members snuck out in the middle of the night and "ducked" different areas of the campus with thousands of rubber ducks. The Flight group grew on facebook to hundreds of members within weeks, and people started attaching photos of themselves with Fred. This guerilla marketing technique was designed to spark interest in the group before people understood what it actually was. At the end of spring term, The Flight unveiled itself as The Flight: SAA, a student group committed to upholding U of O traditions, networking, and above all, having fun.
The Flight will reflect the traditions and values of the University of Oregon in a fresh new way that students can relate to. This organization will become a melting pot for all students, freshman through graduation, and will allow for an easy transition to the University of Oregon Alumni Association. . The logo and brand of The Flight is to communicate the ideas of transformation, growth, connection, success, and above all having fun!

Below are some of the logos I designed for the flight.







The picture was taken at the Flight Fest, where students could come check out what The Flight was all about. They also came to turn in the giant personalized ducks that were hid all over campus the night before. This is Spike, the punk duck I created.


Fred checking his Facebook profile. He has more friends than me.


We had to put stickers on all of those ducks.


After each prank, students would take ducks home with them. This guy got really into it.


Fred has traveled all over the world.


My friend and fellow aha member giving Fred a kiss.


Fred has a great appreciation for art.